Tarte’s Custom Kit Sale Is Back—and Every Full-Size Product Breaks Down to $11

If you’ve ever wanted to try some new Tarte products or simply stock up on all your faves, now is the time. Right now, through May 17, Tarte is running its annual Custom Kit Sale, where products like the iconic Shape Tape Concealer, Tartelette Tubing Mascara and more than 700 other products are on deep discount. And don’t worry, you don’t have to skimp on size—these are all full-size products we’re talking about here.

Here’s how the sale works: As the name suggests, you get to put together a full, completely customized kit with your favorite full-size Tarte go-tos or new products you want to try for $77 total. You get to pick seven full-size makeup items for your kit at the brand’s lowest prices of the year. That breaks down to just $11 per product for items that normally retail for up to $40. To take the math a step further, this kit can be worth up to $234, meaning you’re saving nearly 70 percent by paying just $77. If all that’s not enough, you’ll also enjoy free shipping and a free mystery bag charm, which you can use to decorate your newly decked-out makeup kit.

As you navigate through the site, you’ll first choose a mascara, such as the Tartelette Tubing Mascara or Maneater Mascara (both $28 regularly). Then, pick a cheek product, from Amazonian Clay 12-Hour Blush (normally $30) to Sculpt Tape Contour (normally $36). Up next are eye products: Flower Power Amazonian Clay Palette (normally $29), Glow Pot Eyeshadow (normally $30) and Fake Awake Eye Highlight (normally $24) are just a few of your options. Next, pick a concealer. In this category, you have your choice of the famed Shape Tape Concealer, Shape Tape Blurring Concealer Stick, Dark Circle Defense Corrector Brush and more (each $32 regularly). After that, choose a lip product like the Maracuja Juicy Lip Balm Gloss (normally $27). Then, you’ll choose a face product, such as the Face Tape Foundation (normally $42) or the Creaseless Setting and Brightening Powder (normally $37). Lastly, you get to pick a makeup bag, and your kit is ready to go.

Because you’re fully customizing your kit, it’s completely designed for you—not curated by someone else. With so many options to choose from, you really can build out an everyday makeup routine, try some new products you’ve been eyeing or simply restock your trusted items, all at a low-stakes, ultra-discounted price point.

Tarte’s Annual Custom Kit Sale is on now through May 17. Shop the sale at TarteCosmetics.com.