Every Must-Know Deal in Ulta’s Fall 21 Days of Beauty Sale

Ulta’s 21+ Days of Beauty sale returns this week, and the lineup doesn’t disappoint. The seasonal savings event brings three (!) weeks of steep discounts across makeup, skin care, hair care, fragrance, tools and more, with cult favorites, luxury staples and TikTok-viral essentials dropping up to 50 percent off.

New deals rotate daily while supplies last, and this round runs from Friday, August 28 through Thursday, September 17. Below, we answer the biggest questions about how the event works, then break down the full day-by-day calendar so you can start planning your list.

How Does the Sale Work?

Ulta’s 21 Days of Beauty features Daily Beauty Steals, deeply discounted products available for just 24 hours, as well as Weekly Beauty Steals, which stay on sale for a full seven days. Shoppers can score up to 50 percent off makeup, skin care, hair care, fragrance, tools and more, with new deals launching each day.

Offers are available in-store and online while supplies last, and Ulta Rewards members, especially Platinum and Diamond tiers, typically get added perks like early access and free shipping on select Beauty Steal purchases. The event runs from August 28 through September 17, so planning ahead is key to securing the most coveted picks before they sell out.

Which Brands Are Included?

One of the biggest draws of 21 Days of Beauty is the range of brands included. Expect a mix of cult-favorite legacy names, buzzy indie brands and luxury classics spanning makeup, skin care, hair care and fragrance. Brands include Charlotte Tilbury, Olaplex, MAC, Fenty Beauty, Drunk Elephant, amika, CÉCRED, Rare Beauty, Tarte and more, with deals rotating daily throughout the event.

Pro Tips Before Shopping Starts

Mark your calendar: Daily Beauty Steals go live at midnight CT and are only available while supplies last.
Reward members get perks: Platinum and Diamond members enjoy free shipping on Beauty Steal purchases, and earning points during the event is an easy way to boost your rewards balance.
Check the app: Some deals may drop first or exclusively in the Ulta app, so make sure you’re signed in before August 28.

Below, the full day-by-day breakdown of what’s on sale.

Daily Beauty Steals

Monday, August 31

Tuesday, September 1

Nudestix Magnetic Matte Lip Color, Intense Matte Lip + Cheek Pencil, and Gel Color Lip + Cheek Balm (originally $29, drops to $15)
PÜR Mellow Eyes Dragon Fruit Brightening Hydrogel Eye Patches (originally $34, drops to $17)
50% Off ULTA Beauty Collection Cosmetic Brushes and Brush Cleansers
50% Off Loving Tan Face Serums
ghd Original Styler – 1” Flat Iron (originally $239, drops to $120)
50% Off Wella Professionals Color Masks (originally $28, drops to $14) & Colorcharm Line (originally $10, drops to $5)
StriVectin Super-C Retinol Brighten & Correct Vitamin C Serum (originally $79, drops to $40)
50% Off PMD Full Brand
50% Off Briogeo Select Haircare Products
Kiehl’s Since 1851 Ultra Facial Meltdown Recovery Cream Medicated (originally $45, drops to $23)
LolaVie Speed Dry Heat Protectant Spray (originally $30, drops to $15)
Kopari Beauty Pink Guava Hair & Body Mist (originally $29, drops to $15)
50% Off Kate Somerville Select KateCeuticals Products

Wednesday, September 2

Juicy Couture Viva La Juicy Gold Couture Eau de Parfum (originally $105, drops to $53)
Erborian BB Cream SPF 20 (originally $46, drops to $23)
jane iredale ColorLuxe Eye Shadow Stick (originally $28, drops to $14)
50% Off Juvia’s Place Select Products
50% Off OPI Full Brand
Tan-Luxe The Face Illuminating Self-Tan Drops (originally $55, drops to $28)
DERMAFLASH LUXE+ Advanced Sonic Dermaplaning + Peach Fuzz Removal (originally $200, drops to $100)
isima Delicia Reparative Hair Oil (originally $36, drops to $18)
It’s A 10 Miracle Leave-In Plus Keratin (originally $23, drops to $12)
goop Daily Detox Foaming Cleanser (originally $38, drops to $19)
Ahava Deadsea Water Mineral Shower Gel (originally $52, drops to $26)
COOLA SunBlur Makeup Mist SPF 30 (originally $36, drops to $18)
Alterna Caviar Anti-Aging Replenishing Moisture Jumbo Shampoo (originally $55, drops to $28) & Conditioner (originally $56, drops to $28)
NARS Light Reflecting Luminizing Powder (originally $42, drops to $21)

Thursday, September 3

Coach Gold Parfum (originally $142, drops to $71)
Buxom Full-On Plumping Lip Cream (originally $26, drops to $13) & Plump Shot Collagen-Infused Lip Serum Primer (originally $29, drops to $15)
Urban Decay Original Eyeshadow Primer Potion (originally $28, drops to $14)
about-face Matte Fluid Eye Paint (originally $17, drops to $9)
50% Off Exuviance Select Skincare Products
Sebastian Shaper Hairspray (originally $30, drops to $15) & Dark Oil Collection
50% Off 18.21 Man Made Select Products
Drunk Elephant Mello Marula Cream Cleanser (originally $36, drops to $18)
Farmacy Beauty Honey Halo Ultra-Hydrating Ceramide Moisturizer (originally $48, drops to $24)
50% Off The Nue Co. Select Products
dpHUE Glossy Glaze (originally $29, drops to $15), Gloss+, (originally $39, drops to $20) Color Dream Demi-Permanent Hair Color (originally $33, drops to $17), Root Touch-Up Kit (originally $37, drops to $19) & Color Touch-Up Spray (originally $28, drops to $14)
The INKEY List Bio-Active Ceramide Repairing and Plumping Moisturizer (originally $22, drops to $11)
St. Tropez Express Dark Whipped Mousse (originally $48, drops to $24)

Friday, September 4

Marc Jacobs Daisy Wild Eau So Intense Eau de Parfum (originally $98, drops to $49)
MAC Cosmetics Studio Radiance Serum Powered Foundation (originally $46, drops to $23)
Lancome Juicy Tubes Original Lip Gloss (originally $25, drops to $13)
Stila Stay All Day Smudge & Set Waterproof Gel Eye Liner (originally $24, drops to $12)
Beekman 1802 Milk Shake Hyaluronic Acid & Squalane Facial Toner Mist (originally $39, drops to $20)
50% Off Sol de Janeiro Bom Dia Cream, Beija Flor Cream, Rosa Cream, Delicia Drench Cream Minis
TULA Skincare Cult Classic and Rich Rinse Cleansers (originally $24, drops to $12)
50% Off Kenra Professional Select SKUs
50% Off Dermablend Professional Powders
IT Brushes for ULTA Limited Edition Star Foundation Brush (originally $33, drops to $17)
Peter Thomas Roth Cucumber De-Tox Hydra-Gel Eye Patches (originally $56, drops to $28)
Live Tinted Legacy Lash Volumizing & Lengthening Mascara (originally $28, drops to $14)

Saturday, September 5

Tarte Tartelette Tubing Mascara (originally $28, drops to $14)
Benefit Cosmetics Precisely, My Brow Pencil Waterproof Micro-Precision Eyebrow Definer (originally $28, drops to $14)
Charlotte Tilbury Charlotte’s Beautiful Skin Foundation (originally $52, drops to $26)
MILK MAKEUP Pore Eclipse Mattifying + Blurring Makeup Primer with Niacinamide (originally $38, drops to $19)
50% Off Anastasia Beverly Hills Lip Products
Supergoop! Glowscreen SPF 40 Sunscreen with Hyaluronic Acid + Niacinamide (originally $38, drops to $19)
Shiseido Benefiance Wrinkle Smoothing Cream Enriched (originally $79, drops to $40)
Madison Reed Radiant Hair Color Kits (originally $35, drops to $18)
Pureology Color Fanatic Multi-Tasking Leave-In Conditioner Spray (originally $37, drops to $19)
50% Off Orebella Select Travel Sprays
50% Off Kiehl’s Select SKUs
Kopari Beauty Sun Veil Illuminating Elixir Face Sunscreen SPF38 (originally $38, drops to $19)
HERBIVORE BAKUCHIOL Retinol Alternative Body Serum (originally $58, drops to $29)
medicube PDRN Pink Collagen Capsule Cream (originally $22, drops to $11)
Rare Beauty Soft Pinch Luminous Powder Blush (originally $27, drops to $14)

Sunday, September 6

Ariana Grande LOVENOTES Pink Woods Eau de Parfum (originally $80, drops to $40)
Bare Minerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15 (originally $40, drops to $20)
50% Off Joico Select Styling and Finishing
HALF MAGIC Eyeshadow Singles (originally $15, drops to $8)
OSEA Hyaluronic Body Serum (originally $48, drops to $24)
SUNDAY RILEY Luna Retinol Sleeping Night Oil (originally $105, drops to $53)
FENTY SKIN body Big Dripp’r Body Wash (originally $30, drops to $15)
Vacation “VACATION” by Vacation Eau de Toilette (originally $60, drops to $30)
50% Off Perricone MD Select Serums
50% Off AG Care Full Brand (excludes pump)
Lancome La Base Pro Oil-Free Longwear Makeup Primer (originally $45, drops to $23)
50% Off Select Smashbox Primers
Clinique Dramatically Different Moisturizing Lotion+ For Face – select SKUs (originally $34, drops to $17)
Peter Thomas Roth Peptide Skinjection Fill + Fix Under-Eye Cream (originally $45, drops to $23)

Monday, September 7

50% Off Lancome Rénergie Skincare
PEACH & LILY MiniProtein Exosome Bioactive Ampoule (originally $53, drops to $27)
RMS Beauty UnCoverup Concealer (originally $42, drops to $21)
OSEA Dream Lip Mask (originally $28, drops to $14)
Bloomeffects Royal Tulip Elevate Crème (originally $42, drops to $21)
It’s a 10 Haircare Miracle Hair Mask Conditioning Treatment (originally $36, drops to $18)
NEST New York Vanilla Bourbon Full Size Eau de Parfum (originally $98, drops to $49)
Madison Reed Root Perfection Root Touch Up Kits (originally $38, drops to $19)
Redken Quick Blowout Heat Protectant Spray (originally $30, drops to $15)
Murad Retinol Youth Renewal Serum (originally $97, drops to $49)
Philosophy Microdelivery Exfoliating Daily Facial Wash (originally $32, drops to $16)
Moon The Teeth Whitening Device – At Home Whitening Kit with LED Light (originally $100, drops to $50)
Nioxin Hair Fall Defense Shampoo (originally $73, drops to $37)
50% Off DevaCurl Entire Brand

Tuesday, September 8

Dr. Althea 345 Relief Cream (originally $27, drops to $14)
Rabanne Famous Lipcolor Matte Lipstick (originally $32, drops to $16)
50% Off beautyblender – select tools and makeup sponge
Fur Ingrown Eliminator Serum (originally $37, drops to $19)
Beekman 1802 Milk RX Advanced Better Aging Dual Eye Treatments (originally $68, drops to $34)
NuFACE FIX MicroWand – Targeted Microcurrent Device for Eyes, Lips & Lines (originally $175, drops to $88)
50% Off Eva Nyc Treatments
PÜR Minerals 4-in-1 Skin Tint Mineral Sunscreen Broad Spectrum SPF 50 (originally $42, drops to $21)
50% Off Alterna Select SKUs
Luna Daily The Skin Support Oil (originally $46, drops to $23), The Repair Treatment (originally $56, drops to $28) and The Everything Oil (originally $36, drops to $18)
PMD Clean Acne – Blue Light Therapy Spot Treatment (originally $229, drops to $115)
50% Off KORRES Apothecary Wild Rose SKUs & Greek Yoghurt Franchise

Wednesday, September 9

MUGLER Angel Stellar Eau de Parfum (originally $100, drops to $50)
ICONIC LONDON Underglow Blurring Glow Subtle Primer (originally $34, drops to $17)
r.e.m. beauty by Ariana Grande Starlet Liquid Eyeshadow (originally $22, drops to $11)
MAËLYS B-GLOSSY Smoothing Body Serum (originally $62, drops to $31), GET-TAUT Body Firming, and Hydrating Mousse- To-Oil (originally $49, drops to $25)
ELEMIS Pro-Collagen Eye Revive Mask (originally $96, drops to $48)
50% Off Design Essentials Full Brand
50% Off Sexy Hair Select Styling
50% Off arrae Select SKUs
Dermalogica Ultracalming Mist Toner (originally $49, drops to $25)
Kaja Juicy Glass Lip Balm (originally $28, drops to $14)
50% Off American Crew Select SKUs
SUNGBOON EDITOR Silk Peptide EGF Intensive Ampoule (originally $29, drops to $15)
MOMENTUM Longevity Shake Chocolate (originally $80, drops to $40)

Thursday, September 10

Friday, September 11

Azzaro The Most Wanted Parfum 3.4oz (originally $145, drops to $73)
BOBBI BROWN Long Wear Cream Shadow Sticks & Dual Ended Long Wear Cream Shadow Sticks (originally $34, drops to $17)
Clinique High Impact Mascara (originally $28, drops to $14)
FENTY BEAUTY by Rihanna Grip Trip Primers (originally $37, drops to $19)
Origins Checks and Balances Frothy Face Wash (originally $29, drops to $15) & Ginzing Glow-Boosting Serum (originally $49, drops to $25)
IGK Permanent Color Kit (originally $31, drops to $16)
50% Off CURLSMITH Select Styling
SeroVital Advanced Anti-Aging Dietary Supplement (originally $119, drops to $60)
50% Off Olivia Garden Select Hair Tools
Innersense Organic Beauty Repair Mask (originally $34, drops to $17)
Polite Society French Rose Milk Moisturizing Glaze Mist (originally $36, drops to $18)

Saturday, September 12

Estee Lauder Double Wear Stay-in-Place Longwear Matte Foundation (originally $52, drops to $26)
Clarins DOUBLE SERUM Age-Defying Concentrate (originally $96, drops to $48)
IT Cosmetics Bye Bye Undereye Concealer (originally $30, drops to $15) & Bye Bye Setting Powder (originally $32, drops to $16)
Bio Ionic 10X 1” Pro Hair Styling Iron (originally $262, drops to $131)
OUAI Melrose Place Super Dry Invisible Dry Shampoo (originally $30, drops to $15)
50% Off Tarte Maracuja Juicy Lip Products
PATTERN Styling Custard, Moisture Milk & Curl Gel (originally $29, drops to $15)
IT Brushes for ULTA Airbrush Blurring Foundation Brush #101 (originally $28, drops to $14)
Benefit Cosmetics BADgal BANG! Mascara Collection (originally $29, drops to $15)
OLEHENRIKSEN Banana Bright+ Vitamin C Eye Crème (originally $46, drops to $23)
ULTA Beauty Collection Angled Blush Brush #148 (originally $16, drops to $8)
Gucci Flora Gorgeous Magnolia Eau de Parfum (originally $188, drops to $94)
50% Off Solawave Full Brand
First Aid Beauty Ultra Repair Cream (originally $42, drops to $21)

Sunday, September 13

Lancome All Over Concealer (originally $32, drops to $16)
Philosophy Fresh Cream Soft Velvet Eau de Toilette (originally $59, drops to $30)
Clinique Even Better Makeup Broad Spectrum SPF15 Foundation (originally $39, drops to $20)
Anastasia Beverly Hills Microstroke Brow Pen (originally $28, drops to $14) & Brow Freeze Gel (originally $26, drops to $13)
IT Brushes for ULTA Airbrush Spatula Foundation Brush #117 (originally $32, drops to $16)
NARS The Multiple (originally $40, drops to $20)
Sunday Riley C.E.O. Glow Vitamin C and Turmeric Face Oil (originally $40, drops to $20)
CHI Lava AirGlide (originally $220, drops to $110)
PATTERN Nourishing Body Oil (originally $36, drops to $18)
50% Off Bed Head Select SKUs
Viviscal Women’s Hair Growth Supplement (originally $46, drops to $23)
Nioxin Full Size System Kits & Leave-in Treatments (originally $57, drops to $29)
Charlotte Tilbury Matte Revolution Hydrating Lipstick (originally $37, drops to $19)

Monday, September 14

Tuesday, September 15

Wednesday, September 16

Lake & Skye 11 11 Vanilla Eau de Parfum (originally $105, drops to $53)
KYLIE COSMETICS Supple Kiss Lip Glaze Lip Gloss (originally $21, drops to $11)
FENTY BEAUTY by Rihanna You Mist Makeup-Extending Setting Spray (originally $33, drops to $17)
ELEMIS Pro-Collagen Night Cream (originally $119, drops to $60)
50% Off BabylissPRO Nano Titanium Irons & Select Brushes
RODAN + FIELDS Pure C Serum (originally $90, drops to $45)
50% Off Ouidad Select SKUs
RMS Beauty ReDimension Hydra Powder Blush (originally $38, drops to $19)
IT Brushes for ULTA Airbrush Soft Focus Blush Brush #113 (originally $28, drops to $14)
Moon Juice Magnesi-Om Sleep Supplement with Melatonin (originally $49, drops to $25)
Personal Day Full Clarity Cleansing Powder (originally $24, drops to $12)
IT Brushes for ULTA Airbrush Tapered Powder Bronzer Brush #150 (originally $37, drops to $18)

Thursday, September 17

Billie Eilish Your Turn Eau de Parfum (originally $90, drops to $45)
Stila Stay All Day Liquid Lipstick Matte (originally $25, drops to $13)
r.e.m. beauty Hypernova Satin Matte Blush (originally $25, drops to $13) & Blush Brush (originally $24, drops to $12)
StriVectin Crepe Control Tightening Body Cream (originally $59, drops to $30)
50% Off Bondi Boost Hair Treatments & Stylers (originally $23, drops to $12)
Brushes for ULTA Airbrush Full Coverage Complexion Brush #77 (originally $32, drops to $16)
Urban Decay Cosmetics Tube Job Laush Augmenting Tubing Mascara (originally $25, drops to $13)
50% Off Virtue Select SKUs
Philosophy Hope In A Jar Smooth-Glow Multi-Tasking Moisturizer (originally $52, drops to $26)
50% Off Blind Barber Full Brand
First Aid Beauty Brighten + Glow Exfoliating Gel Cleanser (originally $29, drops to $15)
50% Off Nemat Layering Kits (originally $65, drops to $33)
JVN Complete Blow Out Styling Milk & Instant Recovery Serum (originally $32, drops to $16)

Weekly Beauty Steals

(Aug 28–Sept 3; Sept 4–10; Sept 11–17)

Alongside daily deals, Ulta is featuring Weekly Beauty Steals offering up to 50 percent off select products for an entire week. These include markdowns across categories, with makeup favorites, hair care essentials, tool deals and skin care classics all staying on sale longer than the 24-hour Daily Beauty Steals.

Beauty Products