EltaMD Gives Its Cult-Favorite Sunscreen a Purpose-Driven Makeover

It’s Skin Cancer Awareness Month and time for one of our most important annual PSAs: Wear sunscreen! And if you’re in the market for a new one, let it be the best-selling UV Daily Broad-Spectrum SPF 40 from EltaMD ($41), which is dressed in special packaging right now to support a worthy cause.

For a limited time, EltaMD is powering a “Buy One, Give One” skin cancer prevention initiative, meaning if you buy this sunscreen, the brand will donate another one to the Melanoma Research Foundation, with a commitment of up to $1 million in retail value.

“At EltaMD, our goal is not only to protect skin, but to change how people think about sun care,” says Echo Sandburg, chief marketing officer of CP Skin Health US, noting that this donation will help expand access to sun protection while reinforcing the importance of daily SPF use and professional skin checks. “We’re evolving the conversation around SPF, pairing a meaningful give-back with a design-forward approach.”

BUY NOW WHILE SUPPLIES LAST – $41

The design-forward approach she’s referring to is the limited-edition packaging created in collaboration with acclaimed artist Lucy Kirk. The classic white bottle has been “transformed into a bright, optimism-filled piece of vanity decor meant to do more than simply look good on a shelf,” Sandburg says. “We selected UV Daily for this initiative because by wrapping this daily essential in a vibrant design, we’re providing a visual reminder on the vanity to reinforce daily use of sunscreen.”

We’ve loved this cult-favorite formula for years, along with thousands of other fans, because of its lightweight texture, hydrating finish and broad-spectrum, hybrid SPF 40 protection via zinc oxide and octinoxate. Infused with hyaluronic acid, it’s a great option for those with dry, dehydrated and/or mature skin—dermatologists regularly recommend it.