Amazon Can Now Deliver Beauty Essentials in 30 Minutes

Realized you’re out of dry shampoo, SPF or your favorite moisturizer—and have places to be? Amazon’s new ultra-fast delivery service, Amazon Now, is here to save your beauty routine and maybe your plans.

Amazon Now is exactly what it sounds like: 30-minute delivery on thousands of items, including personal-care and beauty essentials, putting your favorite products at your door before your pre-event prep is even finished.

Available now in Atlanta, Dallas–Fort Worth, Philadelphia and Seattle, with rapid expansion underway in cities such as Austin, Houston, Phoenix and Denver, Amazon Now covers a robust personal-care category alongside fresh groceries and household staples.

For Prime members, the service starts at $3.99 per order; non-members pay $13.99. For orders under $15, a small-order fee applies, too, so it’s worth stocking up on a few beauty must-haves at once.

Amazon Now is the fastest option in the mix, but it’s not the only speedy service Amazon offers. The retailer also offers under-60-minute Prime Air drone delivery in select locations, one- and three-hour delivery on more than 90,000 items and Same-Day Delivery in more than 10,000 cities and towns nationwide.

To shop, look for the “30-Minute Delivery” banner in the Amazon app or on the homepage, or visit amazon.com/now to check availability in your area. Once you’re in, consider your last-minute beauty bag officially on speed dial.