What Is The Butter Skin Trend & How Do You Get It?

Say it with me: great skin makes for great makeup! Which is why I’m introducing you to the butter skin trend this spring, a skin-first approach to looking sleek this season. So, what is butter skin?

Searches for butter skin have increased by 300% in the last month alone, and social media platforms like TikTok and Instagram are awash with tutorials, product recommendations, and before-and-after transformations, as users embrace this softer, more wearable take on radiance. Butter skin is the latest complexion obsession, offering a fresh alternative to the ultra-glossy looks of recent years. The trend centres on achieving skin that’s as smooth, soft, and luminous as melted butter: creamy, hydrated, and subtly radiant, rather than overtly shiny.

Unlike glass skin, which aims for a high-shine, almost wet finish, butter skin is all about a velvety, plush texture that looks naturally healthy and cared for. This is the perfect trend for a skin-first approach to makeup like me!

How Do You Get Butter Skin?

The look is achieved through a combination of skin-first makeup and targeted skincare, prioritising hydration, barrier repair, and lightweight, creamy products. The goal? A complexion that glows from within, feels silky to the touch, and appears even-toned and plump, never greasy or reflective.

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7 Products For Butter Skin

Hydrating Cleanser

KEREN BARTOV | Multi Cleansing Gel 

Start with a non-stripping cleanser, such as Keren Bartov’s gel cleanser, to maintain barrier health and prevent dryness.

TONER

PAT MCGRATH LABS | Divine Skin Rose 001 The Essence

Use a gentle exfoliant or toner like this Pat McGrath formula to smooth texture without irritation, prepping skin for maximum glow.

Moisturiser

SARAH CHAPMAN | Skinesis Comfort D-Stress Cream

Look for moisturisers rich in ceramides, fatty acids, and squalane to lock in moisture and reinforce the skin barrier.

Skin Tint

ANASTASIA BEVERLY HILLS | Beauty Balm Serum Boosted Skin Tint

Choose a light foundation or tint with a radiant, creamy finish, avoid mattifying formulas to preserve the buttery glow.

Foundation Tint

CHARLOTTE TILBURY | Hollywood Flawless Filter 

Butter skin means a flawless base: which you can achieve with a little help from this Charlotte Tilbury flawless filter for touch-ups.

Concealer

SAIE | Hydrabeam Brightening + Hydrating Under Eye Concealer

Create a silky smooth complexion by touching up imperfections with a creamy concealer.

Highlighter

CHARLOTTE TILBURY | Women’s Hollywood Highlighter 

Opt for cream-based blushes and highlighters to add warmth and luminosity, blending seamlessly for that soft-focus effect.

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