The Individuality Blush Trend Embraces Natural Beauty

Blush might be one of the most popular makeup products of all time. Whether used to create a natural-looking or sultry flush, it’s a staple in any makeup bag. Within the last two years, it’s become the center of major launches, controversies, innovative formulations and trends. There’s truly been a blush trend or every occasion, from boyfriend to babydoll to sunburnt, and the list goes on. While each look varies, the concept of using blush not to enhance but to sculpt the face has remained constant. The notion of a rouge dusted to the apples of the cheeks faded away in favor of creating a lifted and tightened look. But blush is finally evolving thanks to a new trend focused on embracing your natural features. The latest way to wear blush isn’t about strategic placement or a specific application method. Instead, it relies on the unique structure of your face and your face alone. Ahead, see why this individuality blush trend is taking off and the best way to recreate the look.

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What is the individuality blush trend?

The name of this trend speaks volumes about the landscape of beauty right now. Terms like naturally defined and softly enhanced are quite buzzy right now. Still, this trend sheds new light on what natural makeup should look like. According to celebrity makeup artist Desiree Delia, lifted blush looks have been popular for their ability to redirect the eye upward and visually sculpt the midface. By placing the blush at higher points on the cheekbones or by blending it into concealer, you can create a chisled look towards the temples. “However, the idea has evolved to embrace and enhance our features,” says Delia.

The move to a more individually-focused approach showcases a larger shift within the industry. Instead of honing in on one idea of what looks good, things are more idiosyncratic. “The beauty audience is ready for something different than the spoon-fed, super-constrained idea of beauty,” says celebrity makeup artist Emily Gray. As she explains, this trend shows that trends should celebrate and follow the same ethos.

Identifying Your best placement

As we all know, placement is essential for blush. While this trend is much less rigid, you still want to enhance your best features. “The tried and true tip for blush placement is to smile and find the apples of your cheeks,” says Gray. However, she adds that this is going to look different for everyone. For example, those with rounder features should focus on the roundness of the cheeks rather than blending up to lift the face. “A good rule of thumb is to place the blush where you naturally flush on the face, instead of where you think blush should go,” says Gray. Your face shape is the ultimate guide, and understanding it will help you find the best placement. Delia recommends studying your face in the mirror, identifying its outlines and proportions before applying the product.

How to prevent blotchiness

If you’re used to creating a lifted makeup look with blush, you might be concerned about blotchiness. Blending is just as important as placement, and can make all the difference when creating a seamless flush. With this kind of application, Delia recommends considering the texture and formulation first. Warmer climates and hot weather can cause blush to aggregate and look blotchy, but opting for a formula that works well with your skin type and environment will deliver a more diffused finish. Brush application over your fingers is also ideal for avoiding a spotty appearance. “Start with a light hand and build up color gradually, always blending out any harsh lines. Remember, this trend is about experimenting with placements and techniques that showcase your unique and beautiful features,” says Delia.

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