Kate Love on Motherhood and Beauty

Kate Love first came to public attention in the pages of the Sports Illustrated Swimsuit Issue, where she was named Rookie of the Year and quickly became a recurring presence. More than a decade later, she is repositioning herself not simply as a model, but as a curator of modern wellness. With the launch of Ellóryn Edit, a platform devoted to health, beauty and balanced living, Love is translating her industry fluency into a more personal register, sharing the products, rituals and practices that shape her daily life.

Was there a specific moment or experience in your life that made you realize you needed to build The Ellóryn Edit?

“The Ellóryn Edit was born organically, out of real life and real conversations. My cofounder, Shir and I were constantly texting, sending voice notes, FaceTiming and sharing videos about everything from skin reactions and hair changes to motherhood, travel, beauty discoveries and the realities of managing full lives with children. At some point, it became clear that these weren’t just private exchanges, they were the same questions our friends, family and community were asking us. We realized there was something special. The Ellóryn Edit became a way to open those conversations up, to take what was happening naturally and create a space where others could feel included.”

How does this project reflect where you are personally?

“The Ellóryn Edit reflects a stage of life where nuance matters. I’m no longer looking for perfection or extremes. I’m looking for balance, discernment and what works. Motherhood, travel, work and wellness all coexist now, and the Edit mirrors that reality. For me, it’s less about chasing trends and more about curating what supports me in this season. The products, routines and conversations that feel thoughtful, practical and grounded. The Edit is very much a reflection of living fully and intentionally.”

What parts of yourself did you have to lean into while bringing this project to life?

“I had to lean into trust—trusting my instincts, my taste and my experience. I also had to embrace vulnerability. Sharing openly about my skin allergies, reactions, motherhood and behind-the-scenes realities of life requires honesty and softness. At the same time, I leaned into my role as a creator, someone who enjoys editing, refining and distilling information into something meaningful and approachable. The Ellóryn Edit sits at the intersection of intuition and intention.”

When you imagined your ideal user, who did you picture, and what were they struggling with or looking for?

“We imagined someone who is thoughtful, curious, busy and trying to do it all. Navigating skin sensitivities, changing hair, travel logistics and the mental load that comes with managing a household and a very full life. We just wanted to create something for anyone who values quality, transparency and connection.”

Were there any beliefs you had to unlearn while creating this space?

“Yes, the idea that everything needs to be perfectly packaged before it’s shared. We also let go of the notion that wellness or beauty must look the same for everyone. The Edit embraces individuality, flexibility and the understanding that what works can evolve.”

What has surprised you most since launching?

“How deeply people resonate with honesty. The response has reinforced that people are craving real conversations, especially around skin struggles, wellness and motherhood. There’s comfort in shared experience, and it’s been incredibly meaningful to see how many people feel seen through the Edit.”

What does ‘wellness’ mean to you?

“Wellness to me is personal and ever-evolving. It’s not one rigid routine; it’s a collection of small, intentional practices that help me feel my best physically, mentally and emotionally. I am invested in health and wellness, but in a realistic way that fits into my journey of motherhood and living my full life. 

That might look like saunas, red-light therapy, adding Manuka honey to my morning coffee, prioritizing daily movement or getting outside for a walk. Sometimes with my babies, sometimes just to talk with a friend and clear my head. Wellness is also mental clarity, connection and giving yourself permission to slow down when needed. I’m still working on this one!

At this stage of life, it’s less about extremes and more about consistency in doing the small things, often, that support how I want to feel.”

What are some beauty products you cannot live without?

“Products that are gentle, effective and trustworthy, especially given our experiences with skin allergies and reactions. I gravitate toward formulas that feel supportive rather than aggressive, and tools or rituals that simplify rather than overwhelm. The Edit is as much about what we don’t use as what we do.

As I’ve moved to Utah and been in the driest of climates my top products that made the cut are:

Weleda Skin Food ($20): A simple classic you can get at Whole Foods, but it is super rich and nourishing. It makes for a nice base for my skin and keeps me hydrated. I always have a mini in my purse to reapply or use as hand lotion.

Joanna Czech The Balm ($230): I love how this balm seals in my skin care. It feels like a barrier against cold winter wind.

Shu Uemura Absolute Essence ($50): This is a beautiful hair oil that hydrates and protects my hair without weighing it down. An additional bonus: it’s also my favorite fragrance. My hair is now where I wear my perfume!

Biologique Recherche Lait U Milk Cleanser (discontinued, other options here): Gentle, non-stripping, leaves skin calm.

Allies of Skin Multi Peptides & GF Advanced Lifting Serum ($188): Strengthens and hydrates in all climates.

Dieux Skin Instant Angel Fragrance-Free ($45): Deeply hydrating, non-greasy, doesn’t clog pores. Husbands love this one!

They’re all linked on the Ellóryn Edit ShopMy for easy shopping.”

How do you protect authenticity as your social footprint grows and reaches more people?

“By staying rooted in why we started, conversation, curiosity and community. We only share what we genuinely use, love or are actively learning about. If something doesn’t feel aligned, it doesn’t make it into the Edit.”

When you think about the future, what excites you on a personal level, not just a business one?

“What excites me most about the future, on a personal level, is this season of balance I’m stepping into. My kids are just getting old enough that I have a little more space for myself again, and it’s been really energizing to return to creative work, to build, to model and to have a social life while still being deeply present with my family. I love that it doesn’t feel like a trade-off anymore. It’s starting to feel like integration.

I’m excited about showing my children that you can be fulfilled in your work and fully engaged at home, and that those two things can strengthen each other. This chapter feels less about proving something and more about living in alignment, and that’s what excites me most.”