Dakota Johnson and Bella Thorne Love Prakti Beauty PritiPolish

When it comes to skin care, celebrities have access to the best of the best. So when a product earns a spot in their daily routines, it’s worth paying attention. Case in point: PritiPolish Instant Glow Exfoliator ($48), the gentle-yet-powerful scrub that, per the brand, has become a favorite of stars like Dakota Johnson, Bella Thorne, Anastasia Soare and Praya Lundberg.

As you may have guessed, this isn’t your average exfoliator. Created by model and entrepreneur Pritika Swarup, PritiPolish is designed to deliver instant radiance while being safe for even the most sensitive skin. The formula combines modern skin-care science with Ayurvedic botanicals, transforming exfoliation into a luxurious self-care ritual.

“I wanted to create an exfoliator that delivers instant, visible radiance while still being gentle,” Swarup tells NewBeauty. “It’s been incredible to see PritiPolish become a daily staple—not just for the results, but for how it makes people feel.”

What makes it different? A customizable texture, color-transforming powder, and a mood-boosting aroma of vetiver root and rose damascena oil. It’s no wonder it’s sold out five times, won three “Best Exfoliator” awards, and earned hundreds of five-star reviews from users who say it gives them a “facial glow” in minutes.

And now, it’s easier than ever to get your hands on it: PritiPolish is officially available at Bloomingdale’s, marking a major moment for the brand as it brings its holistic beauty philosophy to a wider audience. (The brand is also available to shop at Revolve, Credo Beauty and more.)

“At Prakti, we believe beauty is a reflection of overall well-being,” says Swarup. “That’s why our formulas are designed to be both clinically effective and sensorial——pairing modern actives with powerful botanicals to address immediate concerns while also strengthening the skin barrier, calming sensitivity and preventing future breakouts. For us, beauty is about achieving healthy, resilient skin while creating daily moments of balance—and that’s exactly what we’re bringing to Bloomingdale’s customers.”

Whether you’re looking to upgrade your exfoliation game, add a little more Zen to your skin-care routine or simply want to glow like Dakota, this celeb-loved staple is worth adding to cart wherever you shop.