Augustinus Bader Pop-Up at Nordstrom NYC: What to Expect

Winter skin care can feel like a slog, but this month brings a reason to enjoy it. Happening now through February 17, celeb-loved luxury skin-care brand Augustinus Bader has teamed up with Nordstrom for an immersive pop-up at the retailer’s NYC flagship, turning cold-weather maintenance into a reason to treat yourself.

The activation blends education, treatments and hands-on moments centered around the brand’s hero products—including The Rich Cream, The Vitamin C Serum and The Face Cream Mask—alongside curated experiences tied to its collaboration with Victoria Beckham Beauty.

Guests can expect express facials, skin analysis stations and expert-led masterclasses to demystify the science behind Augustinus Bader’s high-performance formulas and pinpoint the best products for their skin type. If you’re new to the science, one thing to know about the brand is that its products use TFC8, a proprietary blend of amino acids, vitamins and synthesized molecules that support the skin’s natural repair and renewal processes by helping create the conditions skin cells need to function efficiently.

The first week of February (February 1–7) kicks off with curated events, including a VIP masterclass hosted by celebrity esthetician Lord Gavin and Nordstrom’s National Beauty Director Autumn West. That programming flows directly into Victoria Beckham Beauty moments, from consultations at a custom beauty bar to shopping the editor- and celebrity-approved lineup. Mid-month (February 12–14), the collaboration takes center stage again with makeovers and blowouts.

The weekly activations are available for everyone, but you can bet classes will fill up fast. If you’re in the NYC area, head to Nordstrom’s flagship store to learn more about each experience. Even if you’re dropping in to stock up on your favorite Augustinus Bader product, you won’t be sorry. During the last week, you can even snag a mini tote with custom monogramming with your purchase.