AmLactin Bright & Smooth Serum Launches at Ulta for $20

Winter skin happens to the best of us, no matter how diligently we exfoliate and moisturize our bodies. Dryness, dullness and uneven texture can feel inevitable this time of year, but sacrificing your glow doesn’t have to be. Adjusting your routine with multitaskers that address both brightness and smoothness, like AmLactin Bright & Smooth Serum, can make all the difference. Even better: it just landed at Ulta Beauty for $20.

The launch marks the first major expansion for the dermatologist-trusted brand in 30 years—and it’s a noteworthy one. Achieving radiant skin from the neck down often requires an entire lineup of products. From the shower shelf to your bathroom cabinet, body scrubs, creams and oils tend to multiply this time of year.

AmLactin Bright & Smooth Serum streamlines the process. Its texture lands somewhere between a lightweight moisturizer and a fluid serum, so you can exfoliate and hydrate in a single step.

The formula is powered by a 5 percent AHA blend of lactic and glycolic acids, paired with niacinamide and vitamin C. Together, they gently lift away dead surface cells to brighten and even tone while helping smooth rough texture and target the look of dark spots. Despite its efficacy, the formula is gentle enough to use on the face. In a clinical study, 97 percent of users reported visibly smoother-looking skin and 93 percent noticed reduced dullness.

“Glow isn’t something you add—it’s something you reveal,” said Jennifer Wisdom, Head of AmLactin. “With Bright & Smooth Serum, we’re using decades of expertise to help skin look smoother, brighter and visibly refreshed—like your best skin days.”

As the brand continues to evolve beyond its dry-skin roots, this launch positions it firmly in the modern body-care conversation. AmLactin Bright & Smooth Serum is now available at Ulta.com and Ulta Beauty stores nationwide.