Old Navy’s New Beauty Line Has a Very Famous Nose Behind It

I can’t be the only one who defaults to Old Navy time and time again. It’s hard to beat the price and quality of a classic tank, tee or pair of denim—not to mention activewear that rivals some of my favorite high-end pieces. Now, the brand is making its mark on an entirely new category. Enter OLD NAVY BEAUTY CO., a lineup of body, skin and hair-care products with that same high-quality, budget-friendly appeal the brand is known for.

Available now, the collection features body wash, lotion and hair and body mist in seven scents and brightly colored packaging, with both travel and full sizes so they’re just as easy to toss in a gym bag as to leave on your counter.

But the most notable detail, at least in my opinion: the fragrances were developed by perfumer Jérôme Epinette, the same nose behind Sol de Janeiro’s Cheirosa ‘62 (the scent in that famous Bum Bum Cream), Byredo’s Bal d’Afrique and Rare Beauty’s debut fragrance.

And the internet seems impressed so far. Trendmood—an Instagram page dedicated to sharing upcoming beauty collabs and launches—revealed this collection back in November 2025. The post didn’t get much attention right away. But in recent weeks, more people have found it, and they’re taking to the comments to share their thoughts. “I got a sample of these a few months back and i neeeèd to get my hands on them like right now,” one commenter wrote. Another said: “Just bought Amber Vibe. It smells so good and lasts. I will go back and buy Thrill and Crush. The scents are a few of my favs too.”

Those scents they’re referring to are Gourmand Thrill (toasted pistachio and salted amber), Fresh Splash (pear and waterlily), Vanilla Crush (sun-kissed vanilla), Floral Sweet (crushed raspberry), Amber Vibe (golden oud), Suede Embrace (wild honey) and Sorbet D’lish (tart passionfruit). Good luck choosing just one. Or, you know, don’t.