Kaia Gerber Just Went Full ’90s Cindy Crawford With Her New Brunette

We’ve been admiring Kaia Gerber’s looks from head to toe as she does press for her new show The Shards, and we’re especially captivated by her sun-kissed, bombshell brunette that feels equal parts model-off-duty and total throwback. Gerber’s new hair color comes courtesy of celebrity colorist Jenna Perry, and the inspiration behind it is close to home: mom Cindy Crawford’s iconic ‘90s shade.

“This is the most perfect brunette,” Perry says. “It’s bright and sun-kissed around the face to illuminate one’s skin tone while amplifying the natural brunette tone. This is perfect for fall because it’s rich in dimension, tonality and shine.”

The nod to Crawford’s supermodel-era color is a fitting one. Crawford’s rich, glossy brunette was one of the defining hair moments of the ‘90s, and seeing that same warmth and depth reimagined on her daughter feels like a full-circle beauty moment. It’s also a smart pick for fall, when warm, dimensional brunettes are everywhere. Gerber’s fresh color hits all the right notes: glossy, sun-warmed and effortlessly cool.

Perry created the look using R+Co Color’s HYPERMATIC 10-Minute Demi-Permanent Liquid Hair Color in the shades Birthday Cake and Wolf on Gerber’s roots and Twenty-Four K, South Sea and Palace on the ends. The demi-permanent formula is quick-processing and gloss-forward, designed to build rich, multidimensional color without the commitment (or damage) of a longer-processing dye.