The Makeup Tips Gen X and Elder Millennials Need to Hear Right Now

If your makeup doesn’t look the way it used to, Sarah Creal says the problem may not be your technique, it’s your skin. In this episode of The Beauty Authority, NewBeauty’s Director of Aesthetic Content Tatiana Bido sits down with the beauty industry veteran behind brands including Tom Ford Beauty, Bobbi Brown and Victoria Beckham Beauty to discuss why so many women feel frustrated by makeup after 40.

According to Creal, many of the formulas women have relied on for years were never designed for skin that’s becoming drier, thinner and less able to hold moisture. During the conversation, she explains why concealer suddenly starts creasing, why some eye makeup can make mature eyes look heavier and the one thing she believes almost every woman over 40 is missing from her routine.

Whether you’re dealing with dryness, dark circles, sensitive eyes or simply wondering why your makeup doesn’t seem to work the way it once did, Creal’s advice offers a smarter approach to getting the fresh, healthy glow many women feel they’ve lost.