If your jade roller lives next to the leftovers and your idea of depuffing involves opening the freezer door, cryo masks may be your next skin-care obsession. According to Spate, the category has grown more than 692 percent year over year across platforms, making it one of the fastest-growing skin-care categories on Spate’s Popularity Index.
TikTok is leading the charge, accounting for more than 84 percent of the trend’s popularity share and more than 1,000 percent year-over-year growth. As is so often the case lately, K-beauty brands have helped bring the category to the forefront, with cooling formulas that pair a sensorial experience with visible skin-calming benefits.
Ahead, we rounded up the best cryo masks to try now—just in time for the summer heat.
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