Launch List: The Best New Beauty Launches in May

We love the brand’s best-selling Brightening Saffron Serum for dark spots, but this new formula is meant for those concerned with lack of firmness and fine lines. Combining the best of the brand’s Ayurvedic ingredients with bakuchi seed extract and eight different peptides, the silky, milky serum is a treat for aging skin.

“In Ayurvedic science, there’s a belief that the whole bakuchi seed is so important, so it’s a little different than bakuchiol, which is more processed,” says CEO Michelle Ranavat, who tells us this serum took two years to develop. “I think it’s a little more impactful and purist. Bakuchi seed is all about cellular renewal and it provides that scientific result you want—the plumping, firming, etc.—without the irritation associated with retinol. This serum is also very nourishing for your skin barrier and gives you a smoothing, glass-skin finish.”