Why Readers 50+ Love It

There’s a certain point in your skin-care journey when you stop experimenting and start sticking to what works. That’s especially true for mature skin, which comes with a checklist of needs it won’t compromise on—extra hydration, firming power and a formula that actually delivers.

In a recent survey of more than 550 NewBeauty readers,* we asked them to name their favorite hydrating skin-care product of all time—and one cream rose to the top among our over-50 readers: Elemis Pro-Collagen Marine Cream ($145).

Beloved for its lightweight yet deeply nourishing texture, the Pro-Collagen Marine Cream is powered by a potent blend of marine and plant actives—including padina pavonica, chlorella and ginkgo biloba—that work in concert to hydrate, firm and defend. It’s clinically proven to reduce the appearance of fine lines and wrinkles in as little as two weeks, and proven to deliver both instant and 24-hour hydration.

So it’s no surprise our readers are devoted. A 74-year-old described seeing “remarkable, rapid results,” a 67-year-old said she loves the results, and a 58-year-old put it plainly: “It works.” A 55-year-old called it “a great moisturizer,” and a 53-year-old raved about how moisturized her face feels after every use.