Meet the Unofficial Makeup Brand of the Winter Olympics

The Olympic Winter Games Milano Cortina 2026 have already delivered plenty of iconic moments for female athletes. In women’s snowboard halfpipe, South Korea’s Gaon Choi and Team USA’s Chloe Kim took gold and silver, respectively; Chinese American freestyle skier Eileen Gu has earned two silver medals; and 41-year-old American bobsledder Elana Meyers Taylor secured her first gold. While the competition has rightly taken center stage, we’d be remiss not to notice some standout makeup moments from athletes and influencers alike.

Many of those looks have come courtesy of Kiko Milano, which we’re unofficially dubbing the makeup brand of these Winter Games. Founded in Milan nearly 30 years ago, the Italian brand is known for professional-grade formulas at accessible price points. From the brand’s Unlimited Blush ($16) to the Skin Trainer CC Blur ($24), it’s easy to build a full face, including some gold medal-worthy looks.

The Fosters actress Cierra Ramirez traveled to Milan to celebrate the Games, debuting a gleaming, snow angel–inspired look featuring Kiko Milano’s 3D Hydra Lip Gloss in Cream Cashmere ($14) and High Pigment Eyeshadow in Sparkling Light Rose ($10). As snow falls in Italy and winter sports take center stage, these frosted finishes feel especially fitting.

Former Dance Moms star Paige Hyland also embraced icy glam at the Olympics, with frosty eyeshadow. While she didn’t confirm the exact product, she appeared to swipe Kiko Milano Long Lasting Eyeshadow Stick in Holo White ($13) onto the inner corners of her eyes for a bright, silvery finish. She balanced the cooler tones with a mauve lip, lining her pout with the Everlasting Lip Liner in Dark Mauve ($13) for a subtle touch of warmth.

Olympic figure skater Emily Chan, speed skater Giorgia Birkeland and luger Summer Britcher are among the athletes who’ve also turned to Kiko Milano for effortless, glowing radiance. With the Winter Games wrapping up in just a few days, the brand has quietly been behind many of the standout beauty moments we’ve seen over the past two weeks.