When it comes to makeup, no collection is complete without a few hero items. For most people, that means a reliable concealer to cover and brighten, plus a mascara to define lashes. For the internet’s “It girls,” there’s another essential in the mix: a creamy, neutral lip liner—specifically, Make Up For Ever’s Artist Color Pencil Long-Lasting Lip Liner. From Sabrina Carpenter to Jennifer Lopez and model favorites Hailey Bieber and Bella Hadid, the pencil has earned holy-grail status for everyday routines.
Chances are, you’ve seen it pop up in your feed—sometimes brand-new, sometimes worn down to a nub. Artists and creators reach for the Artist Color Pencil for an easy, your-lips-but-better look and it’s no longer just a backstage secret. Ahead, we’re breaking down what makes it such a favorite, plus similar options to get the look.
Why Everyone Is Obsessed With Make Up For Ever’s Artist Color Lip Liner
If you’re of a certain age, your first experiences with lip liner were probably less than forgiving. Using a deeply toned pencil to outline your lips before filling them in with a much lighter lipstick required precision, a steady hand and, frankly, perfection. It’s a stark contrast to the get-ready-with-me videos flooding social media now, where the goal isn’t sharp lines or control, but a softly diffused, natural-looking lip.
The signature liners of today are created to do just that. They have a creamy consistency that smoothly glides onto the lips without catching, making it easy to create soft strokes. The formulas are also lightweight and designed to blend as seamlessly as a cream lipstick, while maintaining a soft matte finish.
What truly sets modern lip liners apart, though, is their shade range. Rather than being made to match a specific lipstick, they now come in a spectrum of skin-tone–like hues designed to enhance the natural color of your lips. “Believe it or not, your undertone plays a big role in which liner color looks most natural on you,” says Randi Orlinsky, a professional makeup artist and educator for Make Up For Ever. “The Artist Color Lip Liner shade range is designed to be inclusive, catering to all skin tones and undertones.” Choosing a lip liner shade with a similar undertone to your skin and natural lip color, she adds, is key to achieving that subtly enhanced look.
Orlinsky shares that several shades have gone viral over the last few years, many of which have been seen on A-listers. Fan favorites include Anywhere Caffeine, Up and Down Tan and Wherever Walnut, which happens to be Sabrina Carpenter’s go-to hue.
Ready to shop? Find the cult-favorite liner below, plus other great options to try.
Shop the ‘It Girl’–Loved Lip Liner

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