Cetaphil Unveils New Skin Activator Hydrating & Firming Line

Skin-care innovations have pushed the boundaries of drugstore formulas to new limits. Today, it’s not hard to find high-quality products with skin-loving ingredients on the shelves of your local drugstore. As formulations continue to evolve, the focus is shifting to products that target key concerns of aging. Cetaphil’s new Skin Activator Hydrating & Firming line is a prime example. The newly launched line features a collection of face and body care products designed to tighten and smooth the skin, targeting the common areas most affected by aging. Think—crepey-looking skin on the neck, décolletage and body.

It’s no secret that our skin begins to lose collagen as we get older. While we’re trained to take care of our face with serums and creams, the area below is often forgotten. But the truth is that the skin on the neck and chest is just as delicate and prone to showing signs of aging. Cetaphil’s latest launch brings some of those concerns into the spotlight, with products formulated to target and treat your whole body. The collection includes a rich body cream, a lotion and a multi-use cream for the face, neck and chest. Each formula is powered by Cetaphil’s Skin Activator Technology, intended to reawaken surface skin cells. The Skin Activator Technology helps stimulate surface skin cells to increase cellular turnover and improve the appearance of fine lines and crepey skin. It uses two hero ingredients: Mandelic acid, which gently exfoliates the surface, and cica to hydrate the skin and replenish its moisture barrier.

Dehydration and loss of elasticity are among the main causes of fine lines and wrinkles. However, reawakening the surface cells has proven beneficial for improving the look and feel of the skin. According to Galderma, an American-Swiss pharmaceutical company that aided in the development of the Skin Activator Technology, 88 percent of people said their skin looked less crepey in two days after using the Skin Activator Hydrating & Firming Cream for Neck, Chest and Face ($10). The Skin Activator Hydrating & Firming Cream ($17) also showed impressive results, with 94 percent of users reporting firmer skin in one month.

To promote the launch, Cetaphil has teamed up with actor and advocate Mariska Hargitay, who lends her voice to the campaign, encouraging a positive approach to aging. Combined with the strong clinical results, the launch highlights how the skin and body care industry is rapidly evolving . As the trend of “skinification” grows, products like Cetaphil’s Skin Activator Hydrating & Firming line are meeting consumer demands at an accessible price.

The full line is now available for purchase in stores and online retailers, priced from $10 to $20.