Ever since America’s Sweethearts hit Netflix last year, the Dallas Cowboys Cheerleaders’ global takeover has been in full swing, with fans everywhere glued to their screens eager to catch any and all behind-the-scenes looks into the alluring life of a DCC. While the team’s non-stop hustle, jaw-dropping jump splits and ultra-crisp halftime choreography is what first brought the Texan ladies to fame, they’ve now become icons for all things quintessential southern glam. For the 2025-2026 season, though, the sweethearts’ makeup is taking inspiration from across the pond, as Charlotte Tilbury has created the official beauty look for the 2025–26 Dallas Cowboys Cheerleaders in partnership with Ulta Beauty, and we’ve got the inside scoop on the products, tips and tricks that get the iconic sideline dancers ready from kick-off to overtime and everything in between.
The Official Dallas Cowboys Cheerleaders’ Glam Features These Tried-and-True Charlotte Tilbury Products
As the first-ever official beauty partner of the DCC, Tilbury took time to carefully curate the perfect lineup of her high-performance makeup “designed to shine under stadium lights—and last through every high-kick (yes, even the Thunder routine).” In the ranks of Tilbury’s elite DCC glam routine is the brand’s Magic Cream ($100), Airbrush Flawless Finish ($49), Pillow Talk Lip Cheat ($26) and Hollywood Contour Wands ($42), to name a few.
As part of the brand’s legendary collab with America’s sweethearts, shoppers and DCC fans alike can head to ulta.com and shop the specific products that make up the individual cheerleaders’ routines, helping to customize your look based on your favorite DCC glam style. For example, to create the “pop of pink” look that the team is known for, DCC member Darah uses “a few swipes of the brand’s iconic Pillow Talk shade on the lips and a matte liquid blush on the cheeks” for a “fresh and sweet” look. For DCC dancer, McKenna, sweat-proofing her beat is priority. “An ultra-fine setting powder and spray help reduce shine and lock in makeup to stand up to the heat and go the distance.” Whether you’re in need of a full makeup routine reset or are searching for a sweet addition to your current routine, the Charlotte Tilbury Dallas Cowboys Cheerleader routine is destined to have the high-impact products you need.
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