200+ New K-Beauty Products Are Coming to Ulta

From celebrities to influencers, dermatologists to beauty editors and everyone in between, we can all agree on one thing: K-beauty is where its at. Over the past several years, Korean beauty products have established themselves as some of the most effective, high-quality beauty SKUs on the market, from skin-plumping masks to high-pigment lip oils, hair care staples and more. Known for always being ahead of the curve, beauty lovers everywhere can’t get enough of all things K-beauty, and it’s about to become easier than ever to shop the best-of-the-best in Korean beauty. Today, a first-of-its-kind retail platform, K-Beauty World, is hitting Ulta stores nationwide, and we have all the details you need to know on the exciting new launch.

K-Beauty World Hits Ulta Stores: Everything You Need to Know

Getting into K-beauty can feel overwhelming, but it doesn’t have to be. That’s why esteemed entrepreneur and beauty expert, Sarah Chung Park, created K-Beauty World: a first-to-market retail platform dedicated to the discovery of mass and prestige K-beauty brands. A destination where U.S. consumers can access authentic Korean beauty products, K-Beauty World is the first large-scale retail concept with shoppable destinations, immersive activations and a whopping array of over 200 products across skin care and color cosmetics, going beyond what’s trending to provide an assortment of high-quality, “heritage products and treatments with innovative ingredients, sensorial textures and evidence-driven results,” the press release explains.

“K-Beauty World is about more than just what’s new from Korea—it’s about what’s next in beauty for all ages, tones and budgets,” says Park. “Ulta Beauty, with its unparalleled reach, commitment to inclusivity and passion for innovation, is the perfect partner to bring this vision to life. Together, we’re introducing U.S. consumers to a new era of Korean beauty – one that blends cultural storytelling with cutting-edge formulations and truly accessible retail experiences.” Starting this month, you can shop K-Beauty World in-store and online at Ulta, with select products from iconic K-Beauty brands Chasin’ Rabbits, I’m From, Mixsoon, NEOGEN, Rom&nd, Some By Mi, Sungboon Editor and Unleashia, spanning a range of skin care and makeup concerns at a wide array of prices, making K-beauty more accessible than ever.